This position is responsible for executing National and Regional Field

Marketing Events (both in physical & digital formats) ,

leading to significant brand + product presence in the target markets and generating of MQL’s (leads) as per Field marketing plans.

He / She will be THE DRI for:

1. Executing with Sales Teams & their regional team members month wise region-

specific events across key & designated markets as per the National @ Regional

Field & E-Events Activation Plan to generate Leads (MQLs) and brand visibility.

2. Introduce and deliver best practices and innovations across the events

framework - Market Activation’s, Industry / Partner Events,

3. Deliver high quality non digital & Digital MQL’s, increasing quality and reducing

costs of all such leads month on month

4. Negotiating sponsorship deals, obtaining permits, handling logistics, managing

the full sweep of branding & communications at activation sites and handling post

activation / event reports.

5. Research continuously opportunities for outbound / market activation's and

marquee events

6. Analyze executed campaigns for deliveries and process improvements, publish

monthly dashboards for Field and Outbound Marketing . Manage CPL and CPC

as per budgets.

1.Field Marketing across different types of Markets to complement Digital and Offline Marketing

efforts.

o Leads and MQL generations through monthly events to meet business growth.

o Relationships building with key external stakeholders, partners , business associates

o Build an impressive network of vendors and event organizers

2. Event Management and Thought Leadership seminars ( non- lead generation activities)

3. Conducting Webinars.

1. Excellent E Event and Physical Event Planning skills with granular thinking

2. Experience managing Market Activation Agencies, Vendors / Event Organizers for high value

projects .

3. Process and Systems Thinking with Contingency planning capabilities

4. Creativity and abilities to produce innovative and original Event marketing concepts

5. Strong negotiation skills coupled with significant budget and financial management.

6. Data mining and data base management

7. Time and Project Management skills, ability to multi task and work on multiple objectives

8. Excellent written and verbal communication skills

Educational Qualifications: BBA, BBM, BCA, Bcom, BSc, BE or any graduate with relevant job experience

1 Open to work from Office 5 days a week.

2. 4+ years’ experience in Marketing Activation / Field Marketing Roles

3. Experience in conducting Lead generating B2B and B2C activations

4. High on energy, Active thinking, delivering on time , every time.

5. Creative and Disruption driven mindset, questioning the status quo always

6. Experimentative personality, raising the baseline continuously

7. Excellent Execution Skills, Doer and not a Delegator.

8. Strong Interpersonal and conflict resolving skills

9. Analytical and problem-solving abilities

10. Ability to handle stress and business ambiguities

11. Teamwork & Cross functional coordination

12. Good working knowledge of MS office (mainly excel and power point)

13. Good presentation skills.

14. Open to extensive Travelling.

15. Good communication skills